Brand Identity Design

Brand identity relates to the way a business illustrates itself to its customer base and what they perceive of it. In simple terms, just like every individual is unique, having a brand identity for your business is the special trait that sets your organization apart from others in the industry. A brand identity design on the other hand is what gives recognition to your company.

But what is brand identity?what does a brand identity include? How is it related to design and what does a brand identity designer do?These are all questions you ask yourself if you want to take your business to the next level. Creating a brand identity isn’t as hard as you would think. What’s important is having to understand the meaning behind it and then implement your brand design plan accordingly.