Blackhawks Logo Survey

Blackhawks Logo Survey

The Chicago Blackhawks logo is iconic for many Chicagoans and has served
as one of the most marketable brands in the NHL. Over the last 5 years,
their logo has been subject to controversy due to the stereotypical
depiction of their Native American mascot. Although the Blackhawks logo
has evolved slightly over the years, it still features the head of a
Native American man covered in war paint. This has been described as
culturally insensitive by some and demeaning and racist by others. Social research
has shown that sports logos go beyond entertainment and function as
important symbols with deeper psychological and social effects, this is
why we wanted to dig deeper and find out how people truly feel about the
logo.